WYSIWYG
What You See Is What You Get. A WYSIWYG word processor, for example, lets a user work view an on-screen document as it will appear on the printed page, e.g., with text in italics appearing on-screen in italics. This approach to software was pioneered by Xerox Palo Alto Research Center in the 1970s and widely copied since then, notably by the Apple Macintosh. WYSIWYG is extremely effective for structurally simple documents that are printed once and never worked on again. WYSIWYG is extremely ineffective for the production of complex documents and documents that must be maintained and kept up-to-date over many years. Thus Quark Xpress and Adobe Frame facilitated a tremendous boom in desktop publishing while Microsoft FrontPage and similar WYSIWYG tools for Web page construction have probably hindered development of interesting Web services.
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A Canadian company located in Vancouver, British Columbia